About

Emmett is a senior copywriter who enjoys turning complicated ideas into clear, engaging stories.

His work focuses on enterprise technology and fintech, where he’s developed product launches, web experiences, nurture sequences, campaigns, and thought leadership for organizations ranging from tech giants to Fortune 1000 companies. Much of his work involves translating complex systems, from AI-powered devices to payment platforms, into messaging that makes sense to both executives and technical teams.

He works closely with product, design, marketing, engineering, and compliance teams to build messaging that’s accurate, useful, and ready for production. That often means shaping product positioning, developing full-page hierarchies, and writing directly inside component-based design systems in Figma.

Along the way he’s also written for bitcoin companies, healthcare organizations, creative agencies, and growing tech brands.

Outside of work, Emmett has a long-standing LEGO habit and a small history of published poetry. Both involve a lot of staring at pieces until they finally fit together.